Fans of Taco Bell’s Mexican Pizza keep pressing their case

Taco Bell Mexican Pizza Photo courtesy of Taco Bell Try this exercise : front for a Taco Bell social media post—it doesn ’ t topic what platform—and see how long it takes to find a reply from a customer clamor for the Mexican Pizza. You won ’ t need much time. Since the fast-food Mexican chain removed the token from its menu last year as part of a massive vomit, customers have been asking for its return with about the same ardor as did lovers of its potatoes. Which is to say quite a bit.

Most notably, because this is 2021, person started a prayer. It presently has 160,000 signatures. “ This is an detail loved by many, particularly the south Asian residential district, ” Krish Jagirdar said in starting the request. “ Losing this item would not only be the loss of one of our front-runner foods but a piece of our childhood and inheritance as amerind Americans. ” Fans of the product may good have some hope. Earlier this calendar month, Taco Bell brought back its potatoes. And the company itself is not precisely discouraging hope that its Mexican Pizza could make a comeback, excessively. “ There are no stream plans for a return of the Mexican Pizza, ” a ship’s company spokesperson said in a statement. “ however, as you know well, Taco Bell is constantly listening to its fans and they never say never. ” generally, restaurant chains will routinely remove items from their menu that don ’ thyroxine sell well, as function of an effort to improve operations and generate more long-run sales. such strategies are hazardous, however, as chains can sometimes alienate customers who preferred the removed products. Taco Bell ’ s same-store sales last class slowed, from 3 % in the third base stern to 1 % in the fourth quarter when the purge took place—though many other fast-food chains saw sales slow in the lapp time period, besides. Taco Bell introduced the Mexican Pizza in 1988 with an ad proclaim that, “ It ’ s like pizza, but it ’ s different. ” The merchandise featured two crisp tortilla shells with ground beef and beans between them and topped with salsa, cheese, tomatoes and onions.

It was a raw material until last year. The chain removed several items from its menu death year in two waves in August and again in November. The pandemic sped such strategies last year, as chains sought to lower their food costs and improve military service times—especially in the drive-thru, where chains saw business surge from about two-thirds of revenues to more than 90 % in many cases. That was a big rationality Taco Bell opted to purge items from its menu. The party besides said that it wanted to make room for new items in the come months. The range recently brought back the Quesalupa, for case, and is testing the Chicken Sandwich Taco. “ Every menu change made by Taco Bell is highly designed, ” the Taco Bell representative said. however, while many restaurant chain menu items were relegated to the ashcan last year, few generated the reaction as did Taco Bell ’ s potatoes and the Mexican Pizza. The latter merchandise has taken on a life of its own, however. The product ’ s fans never miss a gamble to ask the chain to bring it second. And the request has eight times the number of signatures of a similar petition created to get the range to bring back potatoes. ( Or, to provide an even starker contrast, a prayer calling on McDonald ’ mho to bring back its All-Day Breakfast, besides removed during the pandemic, has just 100 signatures ; then again, its breakfast is still available, unlike that pizza. ) And however, Taco Bell brought back potatoes this month to capital flourish, while fans of the Mexican Pizza are still waiting.

In the statement, Taco Bell said “ fan reply was only one of many reasons that the post brought back potatoes. ” So the potatoes gave lovers of that Mexican Pizza hope, but for now that ’ s all they have, and in the meanwhile they ’ ll strike Taco Bell ’ s social media managers any clock they get the probability. Members help make our journalism possible. Become a restaurant Business extremity today and unlock exclusive benefits, including outright access to all of our message. Sign up here .