For 20 years, consumers enjoyed the appliance and luxury of being able to promptly heat up their hungry Jack syrup in the microwave—thanks to ingenuity in packaging. But earlier this year, brand owner J.M. Smucker replaced the squat container with a grandiloquent bottle like to all the early ones out there. Frustrated Facebook fans were promptly to speak up about the change ; and the ardent complaints continue. Lane Crouch posted this on the Hungry Jack Facebook page two days ago ( on Nov. 4 ) : “ All breakfast syrup tastes the same. I used Hungry Jack entirely because of the bottle. I could easily tell when it was hot, and did n’t have to dirty another container to heat the syrup. now I ca n’t do that, because you chose to change the bottle. I have n’t seen a single person on the Internet who approves of this. I stopped using Hungry Jack syrup when the bottle was changed, and switched to Aunt Jemima. Getting me, and a lot of early people, second is easy : just go back to the old bottle. I do n’t believe for a irregular that consumer preference caused you to change it. ” The Washington Post columnist John Kelly got wind of the brew ramp and dived into the consider.
Is there a conspiracy ? What ’ s the real reason behind the decision ? He speculates “ that bodied explanation— ‘ a switch in consumer preference ’ —sounds fishy. ” Kelly asked me if I knew of any other well-loved packages that were discontinued and I couldn ’ thymine intend of any off the top of my point ( and still can ’ metric ton ). Can you ? In 1994 when then-brand owner General Mills introduced the microwavable bottle, it was hailed as a wonder of packaging mastermind with its differentiate condition and size, stay-cool handle, patented thermochromatic label that indicates when the syrup was hot and no-drip blockage. I can ’ metric ton remember if this won any packaging awards at the clock and couldn ’ thyroxine find any information about that on the internet ( yes, I did click through more than fair the beginning page of results ). But I would be surprised if it hadn ’ deoxythymidine monophosphate.
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I, besides, lament the passing of Hungry Jack ’ s microwavable bottle because it seems like a dance step back. And it sends the wrong signal to all you hard-working box professionals who want to leave a bequest of invention. I ’ five hundred love to hear from any of the dozens and dozens of people who developed the original container to see how you feel now. I ‘d besides like to know what other promotion designers and developers think. Is this a measure back or does the new container have adequate deserve ? Leave your comments below .