Pizza Hut

Pizza Hut is an american restaurant chain and international franchise which was founded in 1958 in Wichita, Kansas by Dan and Frank Carney. The ship’s company is known for its Italian-American cuisine menu, including pizza and pasta, a well as side dishes and desserts. Pizza Hut has 18,431 restaurants worldwide as of December 31, 2018, [ 4 ] making it the worldly concern ‘s largest pizza chain in terms of locations. It is a subordinate of Yum ! Brands, Inc., one of the universe ‘s largest restaurant companies. [ 5 ]

history

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Pizza Hut was founded in June 1958 by two Wichita State University students, brothers Dan and Frank Carney, as a unmarried location in Wichita, Kansas. [ 6 ] Six months late they opened a second exit and within a year they had six Pizza Hut restaurants. The brothers began franchising in 1959. The iconic Pizza Hut build up style was designed in 1963 by Chicago architect George Lindstrom [ 7 ] and was implemented in 1969. [ 8 ] PepsiCo acquired Pizza Hut in November 1977. [ 9 ] [ 10 ] Before closing in 2015, the oldest continuously operating Pizza Hut was in Manhattan, Kansas, in a shop and tavern district known as Aggieville near Kansas State University. The first Pizza Hut restaurant east of the Mississippi River was opened in Athens, Ohio, in 1966 by Lawrence Berberick and Gary Meyers. Pizza Hut ‘s international presence includes Canada and Mexico in North America, and India ( not in the Pizza Hut division, but in the Yum ! India division ), [ 11 ] [ 12 ] [ 13 ] Bangladesh, [ 14 ] [ 15 ] Pakistan, Japan, Saudi Arabia, the United Arab Emirates, Qatar, the Philippines, Vietnam, Thailand, Malaysia, Singapore, Indonesia, Brunei Darussalam, China ( now share of Yum ! spinoff Yum China ), Hong Kong, Taiwan, South Korea, Myanmar, and Macau in Asia. Pizza Hut was one of the first american franchises to open in Iraq. [ 16 ] In Europe they are in United Kingdom, Sweden, Norway, Finland, Germany, Spain, Turkey ; in Honduras, Costa Rica, El Salvador, Guatemala, Colombia, Nicaragua, Venezuela, Chile, Brazil, Peru and Ecuador, [ 17 ] in South and Central America ; in Ethiopia, South Africa and Tanzania in Africa ; and in Australia, New Zealand in Oceania.

Reading: Pizza Hut

The company announced a rebrand that began on November 19, 2014, in an campaign to increase sales, which had dropped in the former two years. The menu was expanded to introduce respective items such as crust flavors and 11 fresh forte pizza. make uniforms for employees were besides refreshed. [ 18 ] In 2017, Pizza Hut was listed by UK-based ship’s company Richtopia at number 24 in the list of 200 Most influential Brands in the World. [ 19 ] [ 20 ] On June 25 and 27, 2019, it was reported that Pizza Hut is bringing back their logo with the “ crimson Roof ”, that was used from 1967 until 1999. [ 21 ] [ 22 ] On August 7, 2019, Pizza Hut announced its intention to close about 500 of its 7,496 dine-in restaurants in the US, by the in-between of 2021. [ 23 ]

concept

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Pizza Hut is split into several unlike restaurant formats : the original family-style dine-in locations ; storefront manner of speaking and carry-out locations ; and loanblend locations that have carry-out, delivery, and dine-in options. Some full-sized Pizza Hut locations have a lunch buffet, with “ all-you-can-eat ” pizza, salad, desserts, and bread sticks, and a pasta bar. Pizza Hut has other business concepts independent of the storehouse type. An upscale concept was unveiled in 2004, called Pizza Hut italian Bistro. At 50 U.S. locations, the Bistro is like to a traditional Pizza Hut, except that the menu features modern, Italian-themed dishes such as penne pasta, chicken pomodoro, and toasted sandwiches. [ 24 ] rather of black, white, and red, Bistro locations feature a bourgogne and tan motif. [ 25 ] Pizza Hut Bistros still serve the chain ‘s traditional pizza and sides. In some cases, Pizza Hut has replaced a “ loss Roof ” location with the new concept. “ Pizza Hut Express ” and “ The Hut ” locations are fast food restaurants. They offer a limited menu with many products not seen at a traditional Pizza Hut. These stores are often paired in a colocation with WingStreet, in USA and Canada, or other sibling brands such as KFC or Taco Bell, and found on college campuses, food courts, composition parks, bowling alleys, and within stores such as target. vintage “ bolshevik Roof ” locations, designed by architect Richard D. Burke, can be found in the United States and Canada ; respective exist in the UK, Australia, and Mexico. In his book Orange Roofs, Golden Arches, Phillip Langdon wrote that the Pizza Hut “ Red Roof ” computer architecture “ is something of a foreign object – considered outside the kingdom of significant architecture, yet swiftly reflecting shifts in popular taste and decidedly making an impact on casual liveliness. These buildings rarely show up in architectural journals, yet they have become some of the most numerous and conspicuous in the United States nowadays. ” [ 26 ] Curbed.com reports, “ Despite Pizza Hut ‘s decisiveness to discontinue the shape when they made the shift toward delivery, there were distillery 6,304 traditional units standing as of 2004, each with the shingle roof and trapezoidal windows signifying peer parts suburban comfort and strip-mall anomie. ” This build style was common in the former 1960s and early 1970s. The name “ red Roof ” is slightly anachronic now, since many locations have brown roofs. Dozens of “ Red Roofs ” have closed or been relocated or rebuilt. [ 27 ] many “ bolshevik Roof ” branches have beer if not a broad bar, music from a jukebox, and sometimes an arcade. In the mid-1980s, the company moved into other successful formats, including delivery or carryout and the debauched food “ Express ” model. [ 28 ]

China

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In China, Pizza Hut ( simplified Chinese : 必胜客 ; traditional chinese : 必勝客 ; pinyin : Bìshèng Kè ) used an adapted commercial enterprise model, offering a fine-dining standard atmosphere with knives and forks and using an expanded menu catering to chinese tastes. [ 29 ] By 2008, Pizza Hut operated restaurants and rescue locations. That year, the party introduced “ Pizza Hut Express ”, opening locations in Shanghai, Shenzhen, and Hangzhou. [ 30 ] The 160 restaurants were in 40 taiwanese cities in 2005. [ 31 ] As of 2015, Pizza Hut had 1,903 restaurants in China. [ 32 ] Savio S. Chan ( 陳少宏, Pinyin : Chén Shàohóng ) and Michael Zakkour, authors of China’s Super Consumers: What 1 Billion Customers Want and How to Sell it to Them, stated middle-class chinese perceive Pizza Hut as “ akin to fine dine ”, though Pizza Hut was “ China ‘s largest and most successful foreign casual-dining chain ”. [ 33 ]

Products

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In North America, Pizza Hut has notably sold : pan pizza, baked in pan with a crisp edge ; stuffed crust pizza, with the outermost edge wrapped around a cylinder of mozzarella cheese ; “ hand-tossed ”, more like traditional pizzeria crusts ; “ Thin ‘N Crispy ”, a thin, crisp boodle which was Pizza Hut ‘s original stylus ; Dippin ‘ Strips pizza, a pizza cut into humble strips that can be dipped into a count of sauces ; the P ’ Zone, a calzone with marinara dipping sauce that comes in apparent, Supremo, Meaty, and pepperoni, and its largest merchandise, the Bigfoot pizza. The stuffed-crust pizza was introduced on March 26, 1995. By the end of the year, it had become one of their most popular lines. [ 34 ] regional differences are seen in the products and bases. [ 35 ] The company has localized to Southeast Asia with a adust rice smasher called Curry Zazzle. [ 36 ] [ 37 ] On May 9, 2008, Pizza Hut created “ The Natural ” pizza, which featured natural ingredients and was sold in Seattle, Denver, and Dallas. This was discontinued on October 27, 2009, in the Dallas commercialize. [ 38 ] Pizza Hut developed a pizza for manipulation as space food, which was delivered to the International Space Station in 2001. [ 39 ] It was vacuum-sealed and about 6 in ( 15 centimeter ) in diameter to fit in the post ‘s oven. [ 39 ] It was launched on a Soyuz and eaten by Yuri Usachov in orbit. [ 40 ] In holocene years, the chain has seen a downturn in profits. In 2015, the franchise stated it would be pumping more capital into its London branches. Pizza Hut is installing cocktail bars in its London branches as part of a £60 million wish to win back “ the Nando ‘s generation ”. [ 41 ] In January 2019, Pizza Hut announced it had expanded beer delivery to 300 locations across the U.S., with plans to expand to 1,000 locations by the summer. [ 42 ] In March 2019, Pizza Hut announced the recurrence of the P’Zone after a suspension of respective years. [ 43 ]

advertising

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United States

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Pizza Hut ‘s beginning television commercial was produced in 1965 by Bob Walterscheidt for the Harry Crow agency in Wichita, and was entitled “ Putt Putt to the Pizza Hut ”. The ad, which looks good like an old movie, and features a man in a suit and tie, played by Ron Williams, ( production coach for KAKE-TV at the prison term ) as he starts ordering take-out and driving his 1965 Mustang JR to Pizza Hut, where he is chased by a kind of town portrayed by neighborhood kids, Walterscheidt and his daughter, and diverse employees for Harry Crow and KAKE-TV. He picks up his pizza and goes back to his theater, where all of his pizza is eaten by the town before he can take a morsel, which makes the man upset as he calls Pizza Hut again. The ad first aired on November 19, 1966, during halftime of the Notre Dame vs. Michigan State “ Game of the Century ”, and dramatically increased sales for the franchise. “ Putt Putt to the Pizza Hut ” run on television receiver for eight years and was nominated for a Clio Award. [ 44 ] [ 45 ] Until early on 2007, Pizza Hut ‘s main advertising motto was “ Gather ’round the good stuff ”, and was “ immediately You ‘re Eating ! ” from 2008 to 2009. [citation needed]

From 2009 to 2012, the advertising slogan was "Your Favorites. Your Pizza Hut"[citation needed]
From 2012 to 2016, the advertising slogan was "Make it great", a variation of the 1980s–1995 slogan "Makin' it great!".[citation needed]
From 1995 to 1999, the slogan was "You'll love the stuff we're made of".[citation needed]
The advertising slogan is currently "No one outpizzas the hut".[citation needed]

Pizza Hut does not have an official international mascot, but at one time, commercials in the U.S. were called “ The Pizza Head Show ”. These commercials ran from 1991 to 1999 and were based on the Mr. Bill sketches from Saturday Night Live during the late-1970s. The ads featured a slice of pizza with a face made out of toppings called “ Pizza Head ”. In the 1970s, Pizza Hut used the touch red roof with a reasonably man named “ Pizza Hut Pete ”. Pete was on the bags, cups, balloons, and hand puppets for the kids. In Australia during the mid to late 1990s, the advertise mascot was a rescue boy named Dougie, with boyish good looks, who upon delivering pizza to his don, would hear the catchphrase “ hera ‘s a tip : be beneficial to your mother ”. Adding to the shock of these advertisements, the function of Dougie was played by celebrated australian soap opera and police play actor Diarmid Heidenreich. [citation needed]
Pizza Hut sponsored the movie Back to the Future Part II ( 1989 ) and offered a release pair of futuristic sunglasses, known as “ solar Shades ”, with the leverage of Pizza Hut pizza. Pizza Hut besides engaged in product placement within the film, having a futuristic translation of their logo with their trademarked red hovel printed on the side of a mylar dehydrated pizza negligee in the McFly family dinner picture, and appear on a shopfront in Hill Valley in the year 2015. [ 46 ] The 1990 NES bet on, Teenage Mutant Ninja Turtles II: The Arcade Game, came with a coupon for a spare pizza. The crippled included Pizza Hut product placement in the shape of setting advertisements and pizza that would refill the character ‘s life. In 1995, 21 years before becoming President of the United States, Donald Trump and his ex-wife Ivana Trump appeared in a commercial. The last scene of the commercial showed Ivana asking for the final slice, to which Donald replied, “ actually beloved, you ‘re only entitled to half ”, a play on the couple ‘s recent disassociate. [ 47 ] In 1995, Ringo Starr appeared in a Pizza Hut commercial which besides featured The Monkees. A commercial with Rush Limbaugh dates from the lapp year, in which he boasts “ cipher is more mighty than me, ” even he states for the first time he will do something wrong, which was to participate in Pizza Hut ‘s then “ eating pizza crust first ” campaign regarding their stuffed-crust pizza. [citation needed]
In 1999, the announcer says, “ The best pizza under one roof ” in the Big New Yorker pizza commercial seen on the PlayStation Pizza Hut Demo Disc 1. besides, in 1999, the game Crazy Taxi for Sega Dreamcast featured Pizza Hut as one of the locations to which players were able to drive and drop off customers. however, in the game ‘s 2010 re-release for Xbox Live and PlayStation Network, all of the product placement, including the Pizza Hut locations, were removed. [ 48 ] early 2007 had Pizza Hut motion into several more interactional ways of commercialize to the consumer. Using mobile-phone SMS technology and their MyHut ordering locate, they aired respective television commercials ( commencing just before the Super Bowl ) containing hidden words that viewers could type into their phones to receive coupons. other innovative efforts included their “ MySpace Ted ” crusade, which took advantage of the popularity of social network, and the burgeoning user-submission marketing campaign via their Vice President of Pizza contest. [citation needed]

United Kingdom

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spill prove host Jonathan Ross co-star in an ad with american model Caprice Bourret. They advertised the stuffed-crust pizza, with Jonathan Ross saying “ stuffed cwust ” due to his rhotacism. [ 49 ] Following England ‘s kill to Germany on penalties in the semifinals of Euro 96, Gareth Southgate, Stuart Pearce, and Chris Waddle featured in an ad, which shows Southgate wearing a paper bag over his head in shame as he was the one who missed the crucial penalty against Germany. Waddle and Pearce, who both missed penalty kicks in Italia 90, are ridiculing him, emphasising the son “ neglect ” at every opportunity. After Southgate finishes his pizza, he takes off his newspaper bag, heads for the door, and bangs his head against the wall. Pearce responds with, “ this time he ‘s hit the stake ”. [ 50 ]

soviet russia

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In 1997, former Soviet Union Premier Mikhail Gorbachev starred in a Pizza Hut commercial to raise money for the Perestroyka Archives. [ 51 ] In late years, Pizza Hut has had diverse celebrity spokespeople, including Jessica Simpson, the Muppets, and Damon Hill and Murray Walker. Pizza Hut paid for their logo to appear on a russian Proton rocket in 2000, which launched the Russian Zvezda module. [ 52 ]

Pasta Hut

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On April 1, 2008, Pizza Hut in America sent emails to customers advertising their pasta items. The e-mail ( and alike ad on the company ‘s web site ) stated : “ Pasta thus good, we changed our name to Pasta Hut ! ” [ 53 ] The diagnose change was a promotion stunt held on April Fools ‘ Day, extending through the month of April, with the company ‘s Dallas headquarters changing its outside logo to Pasta Hut. [ 54 ] This name exchange was besides used to promote the modern Tuscani Pasta argumentation and new Pizza Hut dine-in menu. The foremost Pasta Hut ad shows the original Pizza Hut restaurant being imploded and recreated with a “ Pasta Hut ” bless .

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  • In the early 1990s, as part of PepsiCo’s sponsorship of The NewsHour with Jim Lehrer (and its former moniker, The MacNeil/Lehrer NewsHour), Pizza Hut was included in the acknowledgment alongside Taco Bell and KFC, which PepsiCo owned at the time.
  • In 2000, Pizza Hut was a part-time sponsor of Galaxy Motorsports’ #75 Ford in the then NASCAR Cup Series, driven by wally Dallenbach Jr .
  • Pizza Hut was the shirt sponsor of English football club Fulham F.C. for the 2001–02 season[55]
  • Terry Labonte drove selected events with Pizza Hut as the primary sponsor of his #44 car in 2005.[56]
  • Pizza Hut purchased the naming rights to Major League Soccer club FC Dallas’ stadium, Pizza Hut Park, prior to its opening in 2005, which were allowed to expire in January 2012.[57]
  • Pizza Hut is a sponsor of the Newcastle Vipers ice hockey team for the 2007/08 EIHL season in the UK.
  • Pizza Hut sponsored the anime series Code Geass; as a tribute to this, one of the series’ characters C.C. will constantly order their pizza or tightly hug a pillow resembling Pizza Hut’s Japanese mascot “Cheese-kun” while their logo at the time appeared in the second season’s first episode.
  • In October 2015, Pizza Hut signed sponsorship deals with the Dallas Mavericks, Dallas Stars, and American Airlines Center.[58]
  • In February 2018, Pizza Hut signed a sponsorship deal to be the official pizza sponsor for the National Football League.[59][60]

Book It !

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Pizza Hut has sponsored the Book It ! reading-incentive program since it started in 1985. [ 61 ] Students who read books according to the goal set by the classroom teacher, in any calendar month from October through March, are rewarded with a Pizza Hut certificate good for one dislodge, one-topping Personal Pan Pizza ; and the classroom whose students read the most books is rewarded with a pizza party. The plan has been criticized by some psychologists on the grounds it may lead to overjustification and reduce children ‘s intrinsic interest in reading. [ 62 ] Book It ! was besides criticized by the Campaign for a Commercial-Free childhood in 2007 who described it as “ one of corporate America ‘s most insidious school-based post promotions. ” A tract produced by the group argued the plan promoted debris food to a captive market, made teachers into promoters for Pizza Hut, and cave parents by making visits to the chain an built-in part of bringing up their children to be literate. [ 63 ] however, a study of the course of study found participation in the program neither increased nor decrease interpretation motivation. [ 62 ] The program ‘s twenty-fifth anniversary was in 2010. The Book It ! program in Australia ceased in 2002 .

criticism

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In the United Kingdom, Pizza Hut was criticized in October 2007 for the high salt content of its meals, some of which were found to contain more than doubly the daily commend amount of salt for an adult. The meats that consumers demand for pizza toppings ( ham, sausage, bacon, etc. ) are, alike, salty and fatso meats. [ 64 ] To meet the Food Standards Agency 2010 target for salt levels in foods, between 2008 and 2010, the company removed over 15 % of salt across its menu. [ 65 ] In July 2014, rescue drivers filed a class-action lawsuit over Pizza Hut “ paying rescue drivers net income wages below minimal engage due to unreimbursed automobile expenses ” in irreverence of the 1938 Fair Labor Standards Act. [ 66 ] An try by Pizza Hut to have the sheath dismissed in November 2015 failed. [ 67 ] In December 2016, the case dubbed Linkovich v. Capital Pizza Huts, Inc., et al. was decided by arbitration, in which Pizza Hut paid damages. [ 68 ] [ 69 ]

See besides

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    • list of pizza chains
    • list of pizza chains of the United States

      Read more: Who Invented Pizza?

    • list of pizza franchises
    • list of pizza varieties by nation

    References

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