Taco Bell is bringing back a fan-favorite menu item | CNN Business

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Taco Bell is bringing back the Mexican Pizza after a roughly biennial suspension .
The beloved menu item will permanently reappear on menus beginning May 19, the chain confirmed Monday. Taco Bell eliminated the pizza in November 2020 as part of a broader pick of its menu during the acme of the pandemic that helped fast food chains shed complexities and costs .
The Mexican Pizza consists of a tortilla shell filled with either beans or land gripe, a pizza sauce and is topped with another tortilla shell that ’ s smothered with more sauce, tall mallow and chopped tomatoes. Taco Bell introduced the detail in 1985 and primitively called it the “ Pizzazz Pizza. ”
Taco Bell's Mexican Pizza returns on May 19.
Taco Bell ‘s Mexican Pizza returns on May 19 .
Joshua Blanchard/Getty Images
Removing the Mexican Pizza sparked shock among Taco Bell ’ s loyal fans : An on-line petition asking for the pizza ’ s hark back garnered closely 200,000 signatures. particularly outraged were indian Americans who saw the menu item as one of the few “ fun ” vegetarian options .
Acknowledging this, Taco Bell enlisted the prayer ’ mho godhead, Krish Jagirdar, to celebrate the pizza ’ s return .
“ Like many Indian-Americans who grew up vegetarian, we had limited entree to the ‘ playfulness ’ firm food, so Taco Bell became a bridge to belonging in american culture for many kids like me who grew up in immigrant households, ” he said in a weigh turn .
Taco Bell besides improved the item ’ s packaging. previously, disposal of the pizza ’ mho promotion amounted to more than 7 million pounds of paperboard per year. The sword said in the spill that it has “ worked to streamline operations and ingredient source, and leave a abstemious footprint at the same meter. ”

Read more: Who Invented Pizza?

The Mexican Pizza costs $ 4.49 and members of Taco Bell ’ s loyalty program can order it two days before its reintroduction, beginning May 17 .
Fast-food chains must constantly compete for customers ’ dollars and attention, and forte offerings are a way to try to cut through the make noise. Taco Bell, in especial, regularly experiments with its menu by adding limited-time offers to stimulate customer pastime .
The approach appears to be working. Yum Brands, which owns Taco Bell, said same-store sales jumped 8 % in its most late quarter .