Pringles – Wikipedia

This article is about the mark of potato snacks. For the city in Argentina, see Coronel Pringles. For other uses, see Pringles ( disambiguation )
American trade name of nosh chips

Pringles is an american brand of stackable potato-based chip. in the first place sold by Procter & Gamble ( P & G ) in 1968 and marketed as “ Pringle ‘s Newfangled Potato Chips ”, the trade name was sold in 2012 to the current owner, Kellogg ‘s. As of 2011, Pringles were sold in more than 140 countries. [ 1 ] In 2012, Pringles were the fourth most popular nosh mark after Lay ‘s, Doritos and Cheetos ( all manufactured by Frito-Lay ), with 2.2 % market partake globally. [ 2 ]

history

In 1956, Procter & Gamble assigned a undertaking to chemist Fredric J. Baur ( 1918-2008 ) : to develop a new kind of potato chips to address consumer complaints about broken, greasy, and stale chips, angstrom well as air in the bags. [ 3 ] Baur spent 2 years developing saddle-shaped chips from fried dough, and selected a tubular can as the chips ‘ container. The saddle-shape of Pringles chips is mathematically known as a hyperbolic paraboloid. [ 4 ] however, Baur could not figure out how to make the chips palatable, and was pulled off the task to work on another stigmatize. In the mid-1960s another P & G research worker, Alexander Liepa of Montgomery, Ohio, restarted Baur ‘s solve and succeeded in improving the smack. [ 5 ] Although Baur designed the form of the Pringles chip, Liepa ‘s name is on the patent. [ 6 ] Gene Wolfe, a mechanical engineer and author known for science fabrication and illusion novels, helped develop the machine that cooks them. [ 7 ] [ 8 ] P & G began selling Pringles in Indiana [ 9 ] in 1968. [ 10 ] By 1975, they were available across most of the US, and by 1991 were distributed internationally. [ 10 ] There are respective theories behind the origin of the product ‘s name. One theory refers to Mark Pringle, who filed a US Patent 2,286,644 titled “ Method and Apparatus for Processing Potatoes ” on March 5, 1937. [ 11 ] Pringle ‘s function was cited by P & G in filing their own patent for improving the taste of dehydrated march potatoes. [ 5 ] Another theory suggests that two Procter advertising employees lived on Pringle Drive in Finneytown ( north of Cincinnati, Ohio ), and the name paired well with “ potato chips ”. [ 5 ] [ 12 ] Another hypothesis says that P & G chose the Pringles name from a Cincinnati telephone koran. [ 13 ] Another source says that the appoint Pringles was “ chosen out of a hat ” to promote a class name appeal. [ 14 ] The product was in the first place known as Pringles Newfangled Potato Chips, but other nosh manufacturers objected, saying Pringles failed to meet the definition of a potato “ chip ” since they were made from a potato-based dough quite than being sliced from potatoes like “ real ” potato chips. The US Food and Drug Administration weighed in on the matter, and in 1975 they ruled Pringles could only use the news “ bit ” in their merchandise name within the phrase : “ potato chips made from dried potatoes ”. [ 15 ] Faced with such a drawn-out and unpalatable appellation, Pringles finally renamed their product potato “ crispen ”, alternatively of chips. In July 2008, in the London High Court, P & G lawyers successfully argued that Pringles were not wrinkle even though labelled “ Potato Crisps ” on the container ( in Britain what are known as “ chips ” in the US are known as “ chip ” ) as the potato content was alone 42 % and their supreme headquarters allied powers europe, P & G stated, “ is not found in nature ”. This regnant, against a United Kingdom rate added tax ( VAT ) and Duties Tribunal decisiveness to the reverse, exempt Pringles from the then 17.5 % VAT for potato wrinkle and potato-derived snacks. [ 16 ] In May 2009, the Court of Appeal reversed the earlier decisiveness. A spokesman for P & G stated it had been paying the VAT proactively and owed no back taxes. [ 17 ] [ 18 ] In April 2011, P & G agreed to the US $ 2.35 billion sale of the mark to Diamond Foods of California, a conduct which would have more than tripled the size of Diamond ‘s bite business. [ 19 ] however, the manage fell through in February 2012 after a year-long delay ascribable to issues over Diamond ‘s accounts. On May 31, 2012, Kellogg ‘s officially acquired Pringles for $ 2.695 billion as part of a design to grow its external snacks business. [ 20 ] The skill of Pringles makes Kellogg the second-largest nosh company in the worldly concern. [ 21 ] As of 2015, there are 5 Pringles factories worldwide : in Jackson, Tennessee ; Mechelen, Belgium ; Johor, Malaysia ; Kutno, Poland ; [ 22 ] and Fujian, China. [ 23 ]

Ingredients

Pringles have about 42 % potato subject, the remainder being pale yellow starch and flours ( potato, corn, and rice ) combined with vegetable oils, an emulsifier, salt, and seasoning. [ 16 ] other ingredients can include sweeteners such as maltodextrin and dextrose, monosodium glutamate ( MSG ), disodium inosinate, disodium guanylate, sodium caseinate, modified food starch, monoglyceride and diglyceride, autolyzed yeast excerpt, natural and artificial flavorings, malted barley flour, wheat bran, dried black beans, sour cream, cheddar cheese, etc. ; Pringles varieties vary in their ingredients. [ 24 ] Pringles besides produces several “ tortilla ” and “ multi-grain ” varieties which have some of their free-base starch ingredients replaced with corn whiskey flour, rice, wheat bran, black beans, [ 25 ] and barley flour. [ 26 ] At one point in the early 1990s, “ corn whiskey Pringles ” were available ; the case shot was black and had cartoon images of corn whiskey. The chips were made of corn and resembled a corn chip in season and texture. Rice Pringles were besides available in the UK although they have since been discontinued .

nutriment

One serve of about 16 Pringles ( Original relish ) contains 150 calories, 2.5 thousand of saturated fat, 150 magnesium of sodium, 110 milligram of potassium, and 1 gravitational constant of protein. [ 27 ]

Flavors

original Cheddar Cheese brassy Margherita Pizza

Sour Cream & Onion Salt & Vinegar Pringles are available in several flavors. Until the 1980s, entirely the original relish was available in the US. Standard flavors in the US as of 2020 include original, salt and vinegar, dark cream and onion, cheddar cheese, ranch stuffing, barbecue, hot and piquant, and loaded baked potato. Some flavors are distributed lone to limited marketplace areas ; for exemplar, prawn cocktail, wasabi, and dress flavors have been available in the United Kingdom and the Republic of Ireland. [ 28 ] occasionally, P & G has produced circumscribed edition runs. seasonal worker flavors, past and stage, include ketchup, piquant lime and chili, chili tall mallow andiron, “ pizzalicious “, paprika, Texas BBQ sauce, buffalo wing, and cajun. A “ low-fat ” kind was besides sold. Examples of limited edition flavors include jalapeño, honey mustard, bum fries, onion bloom, mozzarella cheese stick, screamin ‘ dill pickle, and Mexican-layered dip. In 2012, they brought out seasonal worker flavors of “ peppermint white cocoa “, cinnamon carbohydrate, and “ pumpkin pie spice “. [ 29 ] other examples of limited runs entirely in certain parts of the world include mozzarella stick with marinara in North America and jalapeño in Latin America, [ 1 ] besides soft-shelled cancer, grilled shrimp, seaweed, “ blueberry and hazelnut “, and “ lemon and sesame “ in Asia in early 2010s. The grill prawn chips are pink in color, while seaweed is colored green. [ 30 ] [ 31 ] Two limited-market flavors, cheeseburger and “ Taco Night ”, were recalled in March 2010 as a safety precaution after Salmonella was found in a basic food Flavors implant which produced the flavor-enhancing hydrolyze vegetable protein used in those flavors. [ 32 ]

marketing

Pringles is advertised in the United States, Canada, the United Kingdom, Australia and Ireland with the motto “ once you pop, the fun do n’t stop ” [ 33 ] along with the original motto “ Once you pop, you ca n’t stop ! ” [ 34 ]
The original Pringles television commercials were written, produced and directed by Thomas Scott Cadden ( composer of the original Mr. Clean jingle ) in 1968, while working at Tatham-Laird and Kudner Advertising Agency in Chicago. Throughout its history, Pringles used its print and television advertise campaigns to compare their products to conventional potato chips. In its early years, they were marketed as “ Pringles Newfangled Potato Chips ” and had a small argent pop-top to open the can. Unlike the current advertise, they only mentioned that, with their pop-top cans ( which have been replaced with foil tops since the late 1980s ), their chips remain newly and unbroken, the can holds vitamin a many chips as a typical large bag, and their bosomy shape allows them to be stackable ; therefore inspiring the motto, “ other potato chips just do n’t stack up. ” By the 1980s, the company launched the “ Pringle Jingle ”, whose lyrics were “ once you taste the flavor ( “ It ‘s a french-fry taste ! “ ), then you get the fever ( “ With a crisp crunch ! “ ), then you ‘ve got the fever for the flavor of a Pringle ! ” Beginning in the former 1990s and continuing today, Pringles advertise has returned to comparing their product to bagged chips, which they view as greasy and break. In a typical ad, a group of people are enjoying Pringles, while a lone person is eating a bag of generic potato chips ( the base themselves resemble either Lay ‘s or Ruffles, depending on the Pringles kind marketed in the ad ). They dump out some break potato chips into their hand, alone to find they are greasy, and end up wiping the grease on their dress .
Pringles Christmas tree in Spinningfields, Manchester, England in 2014 The Pringles logo is a conventionalized cartoon caricature of the head of a male figure ( formally known as “ Julius Pringles ” or abbreviated as “ Mr. P ” [ 35 ] ) designed by Louis R. Dixon, with a large mustache and parted bangs ( until 2001, the character had eyebrows and his bow tie framed the intersection name ; in 1998, the bangs and lips were removed from the logo, and his head was widened a short ). In 2020, the character was again revised with a minimalistic border on. The mascot ‘s name originated with a Wikipedia fraud ; in 2006, an editor inserted the then-hoax ‘Julius ‘ into the Pringles Wikipedia article, which was subsequently picked up by other news program outlets. prior to this the mascot was officially known lone as “ Mr. P ”, no first base name. By 2013, the name had spread and Kellogg formally acknowledged Julius Pringles. [ 36 ] [ 37 ] Pringles, as a product brand, is specially known for its packaging, a tubular paperboard can with a foil-lined interior ( until the 1980s, the cans besides contained a obliterable rippled paper liner which held the chips in place ) and a resealable plastic hat, which was invented by Fredric J. Baur, an organic chemist and food storage technician who specialized in inquiry and development and quality control condition for Cincinnati-based Procter & Gamble. Baur ‘s children honored his request to bury him in one of the cans by placing part of his cremate remains in a Pringles container in his grave. [ 38 ] [ unreliable source? ] The can has been criticized for being difficult to recycle due to the multiple materials used in its construction. [ 39 ]

Read more: Who Invented Pizza?

In 2013, Lucasfilm and Pringles jointly commissioned crowdsourcing video recording studio apartment Tongal for a commercial, [ 40 ] with a total of $ 75,000 in trophy money distributed to seven finalists. [ 41 ]

See besides

References