This Major National Pizza Chain Is Falling Out of Favor with Customers, Data Shows — Eat This Not That

Think back to May 2020 and what you might have been ordering for dinner. It ‘s likely that you ordered a pizza from your front-runner national chain to be delivered to your family. During the stature of the pandemic, people were ordering and devouring pizza at an astonishing pace—much higher than normal—due to contactless delivery and the freshness of having a hot meal that did n’t need to be made at home. now that restaurants in every state are reopening, are people truly that into pizza ? The answer is, well, complicated… and one pizza chain is continuing to fall out of favor with customers.

Read on to find out which one it is, and for more, check out This Viral Video Shows a Shocking Truth About Fast Food .


It’s the pizza chain of your childhood: Pizza Hut.

pizza hut Sad, but true. According to Restaurant Business, Pizza Hut ‘s overall year-over-year sales fell 2.2 % in 2020. meanwhile, its biggest competitors, Domino ‘s and Papa John ‘s, had web gains of 17.6 % and 15.9 %, respectively .
Pizza Hut ‘s declining sales were due in large part to the pandemic, which closed hundreds of locations across the country. The chain ‘s largest franchisee besides declared bankruptcy, which caused the company to lock the doors, shutter 300 locations, and offer up another 927 locations for sale .
Related : sign up for our newsletter for the latest restaurant news program .


The chain has failed to keep up with modern times.

delivery Pizza Hut has struggled over the years to find a brand identity. Unlike its competitors like example, when you hear, you instantaneously think of Little Caesars ( “ Pizza Pizza ! ” ) and Papa John ‘s ( “ Better Ingredients, Better Pizza ” ), the range never had a popular catchphrase or motto, which hindered its brand recognition.6254a4d1642c605c54bf1cab17d50f1e
What ‘s more, the pizza chain was slow to warm up to new innovations. In 2018, Pizza Hut was the only chain owned by Yum Brands to even operate its own manner of speaking service despite a glazed new partnership with GrubHub, the third-party delivery app that many millennials and gen z-ers use to get food. A class late, Pizza Hut gave in, but it insisted on using its own delivery drivers to drop off pizza that were ordered through the Grubhub app.

Related : 7 Discontinued Pizza Hut Foods


Their competition is steep.

pizza hut pizza Let ‘s be honest : The fast-food pizza chain game is a tough one. Brands like Domino ‘s and Papa John ‘s have taken over what was once Pizza Hut ‘s sphere by perfecting fluid order and partnering with food delivery apps to keep clientele booming .
Competitors besides have deeper discounts, deals, and loyalty programs than Pizza Hut, which has failed to roll out similar promotions on the like scale, Bloomberg reports. According to Restaurant Business, Pizza Hut is aware of the emergence, and a lot of it goes back to franchisees who are slowly to jump on board with anything newfangled .
Related : The Best & Worst Menu Items at Pizza Hut


Dine-in stores are closing but not reopening as take-out quickly.

pizza hut interior Pizza Hut was once known as a fast-casual dine-in pizza place with white and red checkerboard tablecloths and the episodic arcade game to play while you waited for your order. Fast-forward to 2021, and consumers do n’t want dine-in pizza, they want to take it home and eat it in the comfort of their recliner while watching television.

Dine-in restaurants entirely account for about 10 % of Pizza Hut ‘s sales. In 2019, Pizza Hut announced it would be closing 500 stores ( most of them dine-in ) over two years, replacing them with express locations. This was a good depart for the slump chain, but will it be enough for the Hut to regain popularity amongst its customers ? merely time will tell .
For more, check out This Iconic, High-End Pizza Chain Is Expanding to New Locations.