Little Caesars Pizza Portal Could Boost Mobile Sales and Pizza Innovation

While everyone else has been duking it out for space in the rescue sector, little Caesars — who does not and possibly never will deliver — has been hard at sour perfecting a wholly different tactic .
Enter the Pizza Portal, a heated, self-service tone arm post for Little Caesars customers placing mobile orders. The proprietary engineering, which Little Caesars developed with Apex Supply Chain Technologies, works with the little Caesars fluid app, allowing customers to order, yield, and pickup their food without ever having to wait in a trace .
To use the Pizza Portal, people plainly order food and pre-pay in the app, which then notifies them when their food is ready. Customers then bypass the counter and cashiers and go square to the pickup place, where they can access their pizza ( s ) entering a three-digit PIN or scanning a QR code .
The advantage here is double for short Caesars. It gives them a mobile-affiliated oblation that ’ s well different than anything else out there. It could besides far solidify the chain ’ s relationship with the “ suction stop and collect ” cabal — pizza eaters who ’ d preferably pick their food up in 10 to 15 minutes rather of waiting an hour for person else to bring it to the doorway. Plus, not everyone can, or even wants to, continually throw money at rescue fees and driver tips.

The Pizza Portal announcement coincides with updates to the Little Caesars mobile app, including touch ID/Fingerprint and Face ID login .
And while they ’ rhenium not planning to hop the manner of speaking bandwagon anytime soon, the chain is however keeping pace with foodtech invention. Case in point : their patent for a pizza-making automaton, which Little Caesars announced this past March. In the words of The Spoon ’ s Catherine Lamb, it ’ randomness “ an automated pizza assembly station ” that could improve efficiency and speed up service. Pair that with the new Pizza Portal, and it ’ s wholly potential getting a pizza from this chain becomes preferable to scanning Grubhub, talking to chatbots, or dealing with this vending machine. No clear sign even on whether these developments will keep little Caesars ahead in the pizza-tech race, but they ’ re decidedly keeping the chain in the conversation .
There ’ s no room to rest, though. Domino ’ sulfur is besides hard at employment introduce, going from near-bankruptcy a few years ago to bonafide technical school company. Besides the aforesaid chatbot who takes telephone orders, the chain gives customers a long list of available features and tools, including Domino ’ sulfur Anywhere, which will deliver to geographic locations alternatively of number addresses, an autonomous delivery drone and self-driving pizza manner of speaking robots. Some of these ventures are more far-flung than others, but Domino ’ mho is intelligibly funneling a batch of resources into finding ways to make its service faster and its pizza tasty.

I could see a little Caesars outpost manned by the automatize pizza automaton and featuring a Pizza Portal and cashless payments. And while that ’ s fair a scenario in my head, the pizza-tech race will decidedly be won by those who can combine their individual innovations to get the kind of speed and convenience that ’ s a necessity in the age of digital order .

Read more: Who Invented Pizza?

Get The Spoon in Your Inbox

Leave this field empty if you’re human: