How to Open a Pizza Shop: 9 Steps to Opening a Pizzeria

Pizza is one of the most popular food choices for Americans- in fact, U.S. consumers eat 3 billion pizzas per year. With figures like this, it ’ south no storm that opening a pizza workshop can be an appealing candidate, particularly if you have planned and prepared correctly. sol if you ’ re wondering how to open a pizza workshop, and where to begin, we ’ ve included a dispatch usher to help you on your pizza workshop clientele travel .

business structure

With the concept for your establishment created, it ’ sulfur nowadays time to turn your care to the business side. Starting a pizza shop commercial enterprise is bad at best due to the high contest. But forming an reason of the problems you will face – like cost-cutting competitors – and working out how you ’ ll handle them before you start will increase your chances of achiever. Before commencing your business, you ’ ll need to work out what structure will suit your pizza shop. Business structures make a significant impact on legal and operational risk, asset security, tax, legal costs and likely clientele.

The common forms of business structure in the United States are :

Sole Proprietorship

As a exclusive owner, you will be entirely responsible for the liabilities of your clientele. This business structure has risks as it has no classify legal universe from its owner .


A partnership is a kinship between two or more people or business entities bound by a contract. Profits, losses, risks, and assets are legally shared between the relevant parties according to the terms of the contract .

Limited liability company

LLCs are independent entities that separate the business from the owner in many ways. The business takes on its own debt, credit, and obligations, protecting the owners ‘ personal assets. When starting your business and choosing your structure, one of the first base things to take into consideration is which one will have the best long-run benefits. Because there are many advantages and disadvantages for each type of structure, it is recommended to consult a business adviser, accountant, or solicitor for advice on which to choose .

Write a business design

When looking to start a business, it ’ sulfur crucial that you have a plan. Consider it your roadmap to success. Without this map, you are lost in a black, overpopulated industry with no theme where you are going or where you have been. When you consider the fact that 60 % of cordial reception businesses do not make it past the first year, making surely you are well-prepared is all-important. Planning before you commit to anything ampere serious as signing a lease is surely recommended. Before making any commitments, make sure you research the market, scope out the rival, find the ideal location, develop unique menu items, and ensure you can fund it. While commercial enterprise plans by and large follow a fairly standard format, hospitality-based business plans need to cover specific topics that other business plans don ’ thymine. A hard commercial enterprise plan should include most of the components below :

  • Cover Page with stigmatize
  • executive summary
  • business concept
  • Sample menu
  • market analysis
  • target commercialize
  • company & management
  • design
  • location
  • selling scheme
  • Outside Help
  • Financials

This may seem boring and overpowering when looking to open a pizza shop, but being prepared is identify. Learn more about writing a business plan .

Develop your pizza patronize style

When looking to establish the service style for your pizza patronize, there are three main types to keep in mind. While you may choose to focus on one particular service vogue, you can besides choose to operate as a hybrid entity, combining all three. Dine-in: A dine-in manner pizzeria caters to a wide-eyed compass of customers. This dash will allow you to very communicate your sword and provide a high-end service. The only precipitation to this style of pizza workshop is that it involves an increase investment for fit-out and furniture. Delivery: One of the most long-familiar service styles when it comes to pizza shops. This style offers an highly convenient choice for customers but does have a higher risk due to the base hit of drivers and increase parturiency costs. Takeout: This is often the least expensive style of pizza shop class since it requires less space, fewer items of furniture, and flush less equipment. Your price point and flavors will become your independent sell points .

Create your pizza menu

With pizza shops being a relatively common repair within the cordial reception industry, you need to be able to set yourself apart from the competition. Crafting a unique menu featuring high-quality ingredients and spirit combinations can set you apart from the rest. When developing your pizza menu, it ’ randomness authoritative to stay true to the classic flavors people know and love like Margherita, Hawaiian, meat lovers, and supreme. But it besides pays to experiment with unique toppings that make for an innovative pizza experience. When you have your menu decided upon, you will be able to determine your pizza shop brand. It will besides help you narrow down the type of equipment you need, staffing requirements, and the sum of fund you may need .

Choose the correct location

placement is everything. Choosing the perfect location for your pizza patronize can be the difference between achiever and bankruptcy. If you pick an area that is already serviced by a quality pizza shop you could go burst. Or if the area is besides hard to get to, then you may miss out on the animal foot dealings you need to thrive. When on the hunt for the perfect pizza shop distance, keep these things in mind .

  • Demographics
  • Visibility and handiness
  • contest

    Read more: Who Invented Pizza?

  • Size and space
  • Affordability
  • Leasing v buy

search for areas where the contest is more barely and make sure it will attract the right customer establish. enter your search for the perfect venue with the assumption that most people will be unwilling to accept inconvenience. If the electric potential outer space has limited park, or is catchy to entree, then you risk potential customers giving up and dining elsewhere. The affordability of a venue can be a big factor when it comes to selecting your localization. Forecasting precisely what you can afford, and what your budget will allow, is identical significant. ideally, you want to source a location with lease costs that are well within your budget. This will give you a better casual at succeeding rather than operating with an extra fiscal burden .

Fit-out your pizza shop with the right equipment

so what equipment will your pizza shop need ? ultimately, this depends on your specific requirements, but there is a range of general equipment and smallwares needed to start a fresh pizza business. Pizza Ovens: This is the non-negotiable part of any pizza business. The capacity of your pizza oven will be one of the biggest factors in determining your pizza output signal and profitableness. While budget is constantly a restraint in the oven choice, make indisputable you consider production rates, adenine well as the knock and tray sizes of the oven. Canopy/range hoods: While not all pizza ovens may need a canopy, it ’ south always best to factor one into your fit-out. Pizza Prep Fridge: This is another necessity for a pizza shop. A good pizza homework electric refrigerator, or homework workbench will ensure ingredients are stored correctly within safe temperature ranges and improve production work flow. Dough Mixer: If you are making your own boodle bases for the pizza then a mixer is a must. Alongside mixers, you may besides need a boodle orotund ( quite a lavishness ) and dough curler. Both of these will speed up dough production greatly. Assorted Pizza trays: Once you decide on your pizza sizes you are going to need to invest in a stack of pizza trays in those sizes. next, you will need to consider the character of metallic the trays are made out of and its affair in the cook process. Don ’ metric ton be afraid to use trial and error when it comes to choosing the correct tray for your oven and business. once you have your big-ticket items chosen you will have to gather the general utensils and accessories needed in a pizza shop. This can include :

  • Pan Gripper
  • Pizza Knives
  • pizza Cutters
  • Dough boxes
  • Dough musket ball trays
  • Kitchen scales
  • Pizza tray racks
  • Stainless steel benches

Hire the right employees

When choosing likely employees, always remember they will be the face of your brand and will need to be able to represent you in the best way potential. Before you begin the hire march it ’ second authoritative to invest time in identifying the demand skills you are looking for in prospective employees and the roles you want to fill. You will need to understand the type of values, character traits, and skills that will fit your business style .

Advertise your pizza business

With your team established, and your venue quick to go, you need to get the word out about your pizza shop. You want to create ballyhoo around your raw pizzeria so you can entice customers to come and give it a attempt. Social Media: Don ’ metric ton underestimate the power of social media. Create a business page on Facebook, Instagram, and any early sociable platforms that are relevant to your business expressive style. Populate the pages with imagination of your food, go behind the scenes of the fit-out, and include any information customers need to know. Create a website: Have an easy to navigate web site that communicates all the necessary data about your clientele like menu, opening hours, and contact information. Create a Google business page: 46 % of google searches are for local businesses, which means most people rely on google listings to find what they are after. additionally “ near me ” searches have increased more than 500 % thus without your google business number you could be missing out on these searches. For more ideas and advertising methods to try when opening your pizza shop, read our lead to innovative restaurant advertising methods .

Have the technical school to run and manage your pizza clientele effectively

last, you will need a point of Sale system to manage your pizza denounce business. Depending on your servicing style, you may have identical specific requirements from a POS system. If you are offering delivery and takeaway services you are going to need an on-line rate platform, like the Epos now Order and Pay App. With this platform, venues can just import all of their products and create a fully-branded and easily-accessible digital menu. This digital menu can be accessed by QR codes, or by entering a URL, and allows customers to easily order and pay directly from their phones and choose pick up or pitch if you offer it .

Set up your Pizza shop class for success with Epos immediately

  • Build your very own digital menu and offer on-line ordering with Epos now Order & Pay
  • Use pop ups to add extra toppings to pizzas with relief
  • integrate with over 100+ leading clientele tools that allow you to streamline selling, improve customer loyalty, and simplified account processes
  • Accept credit, debit, give cards, and offer contactless payments
  • Manage your data from anywhere with 24/7 cloud access

Contact a adviser to learn more about Epos now !