Released in the mid-1990s, Dairy Queen ’ s Treatzza Pizza was one of those decades-defining consumer events – a ’ la Reebok Pump shoes and the Nickelodeon Time Blaster Alarm Clock – that apparently EVERYBODY but me got to experience back in the day .
The commercials did a five-star job explaining why the $ 6.99 dainty was more than a fast food catch – it was literally marketed as edible pop culture and digestible ephemera. Missing out on this was like missing out on Yikes ! pencils and Pop-Qwiz popcorn – absolutely inexcusable .
Since I never tried the product in my youth, I assumed I would NEVER find out if the Treatzza lived up to all the ballyhoo. So when I heard the farseeing discontinue product was coming back, I was ecstatic.
flush now I ’ meter not entirely certain how long the Treatzza ( which came in four glorious versions – more on that in good a morsel ) was sold. Some sources say the thing attend around american samoa recently as 2008, but I surely don ’ triiodothyronine remember seeing the product on sale since at least 1999 in my neck of the woods. obviously, I can ’ t tell you how the relaunched Treatzza compares to the original taste-wise, but it sure as carbohydrate passes the eye test – this thing looks EXACTLY like it magically materialized from a 1995 sales circular ad .
merely like in the good old days, the Treatzza comes in four permutations : one clear with Heath cake chunks, one topped with Reese ’ south cups, a “ Choco-Brownie ” one and – my personal fave – one sprinkled with cube M & M ’ mho .
The featured iteration has a fudge cookie crunch base, vanilla soft service as the “ sauce, ” and is complemented with a all right chocolate drizzle. The pie is divvied up into eight fairly reproducible slices, so it ’ second well adequate to feed two people or provide immediate snacks for at least four .
naturally, the fog of nostalgia could impair my judgment, but regardless of its retro appeal this thing is just delightful. We ’ ve all had brownies topped with ice cream before, but the Treatzza feels like an entirely different kind of dessert. hera, the cookie, ice cream, fudge, and M & M ’ s unite into a delectable singularity. Conceptually it might be nothing more than an open-faced ice cream sandwich, but all the ingredients good gel into blissful, congealed harmony. It ’ sulfur delectable, it ’ s filling, and I ’ five hundred curse eating it mechanically transported my taste buds back to the DQ of my youth, circa the open night of Batman Forever .
Yes, it ’ second just a colossus freeze cookie with an stallion M & M ’ s Blizzard dumped atop it, but I suppose that ’ s what makes it beautiful. Considering the $ 10 price target and ( presumably ) low consumer demand – not to mention it takes up thus much outer space in the deep-freeze – there ’ s no way this one ’ mho going to be around for more than a few months .
All I can say is try it while you can, folks – that is, unless you feel like waiting about to 2037 to get your one-third luck.
Read more: How long is pizza good for in the fridge?
( Nutrition Facts – 1 slice – 200 calories, 80 calories from fat, 9 grams of fat, 7 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 85 milligrams of sodium, 28 grams of carbohydrates, 1 gram of dietary character, 20 grams of sugar, 3 grams of protein. )
Purchased Price: $ 9.99
Rating: 9 out of 10
Pros: The wholly phat crunched up M & M ’ south taste both bos and fly on your tongue. The vanilla frosting cream IS all that and a bag of chips. You and seven of your homeboys can share a pie while blasting a cassette tape of “ Gangsta ’ s Paradise ” on a iteration for an hour in the park set.
Cons: The $ 10 price tag is inflation-tastic. The cookie crust might be a tad excessively hard to chew for some consumers. Wondering if this will or will not bring us one step closer to the resurrection of Dunkaroos and/or a Hootie and the Blowfish rejoinder .