Pizza Factory – Wikipedia

range of pizza restaurants
Pizza Factory Inc. [ 1 ] is a chain of pizza restaurants in the western United States, based in Oakhurst, California. [ 2 ] The party began in 1979, when Danny Wheeler and his wife Carol opened Danny ‘s Red Devil Pizza in Oakhurst. Ron Willey and his wife Joyce subsequently opened a second gear localization in 1981, known as Pizza Factory. In 1986, Wheeler and Willey began franchising the ship’s company under the Pizza Factory name. By 2000, the party had expanded to China. In 2012, longtime franchisee and marketing team member Mary Jane Riva purchased the company and became its president of the united states and chief executive officer. As of 2016, Pizza Factory had 115 locations in six U.S. states .

history [edit ]

early history [edit ]

In 1979, Danny Wheeler and his wife Carol purchased a pizza restaurant for $ 5,000 ; [ 3 ] they opened it as Danny ‘s Red Devil Pizza, located on California State Route 41 in Oakhurst, California, near Yosemite National Park. [ 4 ] [ 1 ] Ron Willey and his wife Joyce were frequent customers at the restaurant. In 1981, the Willeys opened a irregular localization in Mariposa, California, known as Pizza Factory. [ 4 ] [ 5 ]

By 1982, the Wheelers and the Willeys had been approached by friends who desired to open their own Pizza Factory restaurants. [ 4 ] [ 5 ] The couples allowed the use of the Pizza Factory list for a fee and besides helped to set up the new restaurants in little towns across the San Joaquin Valley. [ 5 ] Carol Wheeler and Joyce Willey wanted to protect the food ‘s consistency and convinced their husbands to begin franchising the company starting in 1986. Danny Wheeler and Ron Willey owned the party with their wives. The couples chose to open their restaurants in little towns with fewer than 15,000 people, as they did not believe they could compete against larger companies in metropolitan areas. [ 5 ] Franchisees were required to have $ 50,000 to $ 55,000 cash on a total investment of $ 65,000 to $ 75,000 to buy in, including a $ 20,000 franchise fee. The ship’s company charged a three-percent royalty fee, considered broken in comparison to like franchises. The company besides charged a one-percent advertise fee. Each localization made $ 25,000 to $ 100,000 per year. Each restaurant was designed to allow customers to watch as the food was being prepared. [ 5 ] Each franchisee was encouraged to add local memorabilia and photos to their restaurant, a well as participate in residential district events and to support local sports teams. [ 6 ] [ 7 ] [ 8 ] Joyce Willey said about the company ‘s focus on local communities, “ It ‘s a atavistic to when neighbors knew one another. Our customers are like family. ” [ 5 ] In 1988, the chain had 36 franchise restaurants, located in California, Arizona, Idaho, and Oregon. Willey said that the company ‘s goal was to add 20 to 25 fresh restaurant locations each year, with no more than that, as the two couples desired to keep the company modest enough to continue overseeing it themselves. The couples ‘ ultimate ideal goal was to have 200 locations by 1992. While most locations had little or no competition, the couples stated that this was not the reason for the success of each franchise. Three train schools were established to teach franchisees about the company and about operating one of its restaurants. The company besides sponsored an annual convention, angstrom well as semiannual regional meetings. Each quarter, a battlefield conductor who was besides a franchise owner would inspect each placement for cleanliness, uniformity, and consistency of food cooking. [ 5 ] As of 1988, Entrepreneur rated Pizza Factory at number 485 on its list of the top 500 franchises in the United States. The magazine noted that it was unusual for a two-year-old company to be included on the tilt. [ 5 ] By May 1989, the company had grown to include 45 restaurants, located in little towns across six states : Arizona, California, Florida, Idaho, Oregon and Washington. At that clock, Pizza Factory had launched its first base promotional campaign consist of television receiver, newspaper and radio receiver advertisements, american samoa well as billboards. The Rice brothers were hired to represent Pizza Factory in the company ‘s television commercials. Pizza Factory had increased its place to issue 454 on Entrepreneur’ mho list of the top 500 franchisors in the United States. Rather than expand to extra states, the company planned to focus on opening extra locations in the six states in which it was already operating. [ 9 ] In February 2000, Pizza Factory had 105 locations when it signed an agreement with Forman Industries, a Boston-based pudding stone, to open a restaurant in China. Pizza Factory had previously opened a examination memory in Beijing approximately six months in the first place. The fresh China location was expected to open in mid-march 2000, in Shenyang, while another one was expected to open in dalian by the end of the class. [ 3 ] The Wheelers sold the original Oakhurst restaurant to an employee on April 1, 2008. [ 10 ]

2012 sale and expansion plans [edit ]

In September 2012, [ 11 ] [ 12 ] Wheeler and Willey sold the company for an undisclosed sum to Mary Jane Riva, a longtime franchisee and a house physician of Murrieta, California. Riva then became the new president and chief executive officer of the company, which had 111 restaurant locations in five western U.S. states. [ 4 ] Riva had purchased her first Pizza Factory franchise in Murrieta in 1989 ; she later sold it, and had owned four other Pizza Factory restaurants, including two in California at the time that she took over the company. [ 4 ] [ 13 ] During the decade leading up to her party buy, Riva had joined the Pizza Factory ‘s market team and helped to expand the company ‘s presence in southern California. [ 4 ]

In January 2013, Riva had plans to reduce operating costs while increasing consumer dealings through television receiver commercials and direct chain mail advertisements. [ 11 ] Riva besides planned to open 15 to 20 new stores throughout the western United States by the end of 2013, with some locations in larger cities. [ 4 ] For each restaurant, Riva besides launched an anti-bullying campaign known as “ No Bully Zone ”, to raise awareness of school browbeat. Riva had previously started the program at her Pizza Factory restaurant in Temecula, California in 2009. [ 14 ] T-shirts were sold at each restaurant location to promote the program. [ 4 ] [ 15 ] [ 16 ] The company ‘s anti-bullying message was besides promoted through billboards and educate videos. [ 4 ] Riva had plans to open 20 extra locations in 2014, and reached the halfway mark that June. The company received its inaugural makeover that class with the unveil of new dinnerware, menu, trade, and signs. [ 6 ] Riva besides revived the company ‘s concept of an candid kitchen, allowing customers to watch as pizza dough is tossed by the cooks. [ 17 ] The company ‘s motto is, “ We Toss ‘Em, They ‘re amazing ! ” [ 18 ] By the end of 2014, Pizza Factory had plans to expand into Montana and Canada. [ 19 ] In 2015, the party ‘s gross totaled $ 60.3 million, about $ 10 million more than the previous class. [ 13 ] In late October 2015, Pizza Factory reentered Oregon with the open of a raw location. [ 20 ] In August 2016, Pizza Factory had 115 locations in six states : [ 13 ] Arizona, California, Idaho, Nevada, Oregon, and Washington. [ 21 ] Riva hoped to double the total of locations over the adjacent five years. [ 13 ] That calendar month, the company announced plans to expand its presence in Twin Falls, Idaho. [ 21 ] At that time, while newer pizza chains had focused on Millennials as their target demographic, Pizza Factory remained focused on its concept of a restaurant for family and friends. Riva stated that some of the company ‘s most successful restaurants were located in small towns. [ 13 ] As of August 2016, Pizza Factory was the 41st largest chain in the United States. [ 13 ] In March 2017, Pizza Factory announced plans to open a Montana placement, in the city of Billings. [ 22 ] In June 2017, Pizza Factory announced plans to open a placement in Kalispell, Montana, where they had previously operated a restaurant location approximately a decade earlier. The modern plans were depart of a increase strategy to expand the company with new restaurants in small towns located in five states : Colorado, Montana, New Mexico, Texas, and Wyoming. Riva stated that while the company does not necessarily avoid metropolitan areas, most of its restaurants were located in cities with less than 25,000 residents. [ 23 ] In August 2017, Pizza Factory partnered with the San Jose Sharks, a National Hockey League team. Through the partnership, Pizza Factory became the exclusive supplier of pizza during events at San Jose ‘s SAP Center, beginning the following calendar month. The partnership besides planned to raise awareness about the Pizza Factory ‘s “ No Bully Zone ” program, and about men ‘s health issues. [ 10 ] As of October 2017, the company has 110 restaurant locations. [ 14 ] Most recently, the company had signed a manage to open in California ‘s Central Valley. [ 24 ]

Products [edit ]

In summation to pizza, the chain besides serves calzones, sandwiches, soups, and appetizers, including chicken wings and “ Breadstix. ” [ 25 ] Pizzas are made from hand-tossed boodle, [ 18 ] which is prepare fresh daily at each restaurant. [ 25 ] Pizza sizes compass from 8 to 16 inches. [ 25 ] The pizza are made from bracing ingredients that are distributed to each localization by the company. [ 7 ] Specialty pizza include Fajita Chicken, Meat Lovers, Pesto & Garlic, and Western-Style BBQ Chicken. [ 25 ] Some locations include a pizza and salad buffet. [ 26 ] [ 27 ] [ 28 ] In January 2015, a poll of 1,239 people ranked Pizza Factory at count nine on The Daily Meal ‘s number of “ America ‘s Favorite Pizza Chains. ” [ 25 ]

References [edit ]