Pizza Hut Triples the Cheese for New Stuffed Crust | QSR magazine

about 20 years ago, Pizza Hut reinvented the way many people eat pizza by introducing Stuffed Crust Pizza. now, the brand is expanding its Stuffed Crust agate line with the new 3-Cheese Stuffed Crust Pizza. The 3-Cheese Stuffed Crust Pizza will be a permanent wave addition to the Pizza Hut menu—the foremost new pizza to be added full-time since the original Stuffed Crust in 1995. “ When it comes to innovation in the pizza category, Pizza Hut leads while our competitors follow, ” says Kurt Kane, head marketing policeman at Pizza Hut. “ The Pizza Hut Stuffed Crust Pizza is one of the most iconic products ever introduced in the restaurant industry. People loved it and continue to love it, which is why we ’ re indeed stimulate about the development of our new 3-Cheese Stuffed Crust Pizza. Our 3-Cheese has a alone look and smack when compared to the original. Our initiation team has been perfecting a fresh permanent wave addition to our menu for a long meter – and we nailed it. ”

Pizza Hut inaugural unveiled the 3-Cheese Stuffed Crust Pizza on October 5 at party hosted by the company and Viacom Music Group at a popular music event in Austin, Texas. With a blend of white Cheddar, Mozzarella, and Provolone cheeses, the modern Pizza Hut 3-Cheese Stuffed Crust Pizza builds on the post ’ s history of crust invention. The original Stuffed Crust Pizza was an contiguous success, generating more than $ 300 million in sales in its first year.

Since then, Pizza Hut has experimented with Stuffed Crust in other forms, including the recent Crazy Cheesy Crust creation. Crazy Cheesy Crust featured a blend of five cheeses inside 16 boodle pockets as its forbidden edge. In previous years, Pizza Hut introduced the Ultimate Stuffed Crust, which included toppings rolled up inside the pizza crust, and Stuffed Crust Gold, which included Cheddar cheese.

The Pizza Hut food invention team works to come up with fresh season combinations, crust types, and sauces to satisfy consumers. According to Pizza Hut executive chef, Wiley Bates III, the inspiration for 3-Cheese Stuffed Crust Pizza was all about giving consumers a small ( or a lot ) more of what they already love. “ The Pizza Hut original Stuffed Crust Pizza was an immediate strike and has some of the most passionate and loyal fans of any restaurant product, ” Bates says. “ Our new 3-Cheese Stuffed Crust takes everything that people love about Stuffed Crust and adds even more spirit. Combine that relish punch with our choice ingredients and we feel we ’ ve landed on a recipe that pizza lovers will absolutely go crazy for, fair like the original. ” In the weeks leading up to the countrywide rollout, Pizza Hut will reward three cities that have shown the most love for Stuffed Crust through the years with an early smack of the newly 3-Cheese Stuffed Crust Pizza. Pizza Hut records show that restaurants at 3094a Story Road in San Jose, California ; 3052 Lancaster Drive NE in Salem, Oregon ; and 9200 New Hampshire Ave. in Silver Spring, Maryland, have sold more original Stuffed Crust Pizzas than any early restaurants in America. These blue-ribbon restaurants will offer 3-Cheese Stuffed Crust at its regular menu price of $ 12 for a large one-topping pizza .