Baron Concors, head digital military officer at Plano, Texas-based Pizza Hut, said the newly feature is intended to add transparency to the ordering serve.
Baron Concors, Pizza hut’s chief digital officer; Photo: Pizza Hut “ We ’ re looking at all angles of our clientele to figure out how we can bring that transparency and authenticity of our stigmatize to the consumers, and this is one of the best ways we ’ ve find, ” Concors said in an interview Tuesday .
With the ride-share Uber app and early technologies, consumers are growing accustomed to “ getting what they want when they want it, ” Concors explained. “ In that spirit, we said, ‘ Let ’ s good tell them before they order how long it will take. ’ ”
Pizza Hut began testing “ Visible Promise Time ” in December. The sport started rolling out in February, and this week debuts in 95 percentage of domestic non-express locations, or about 6,000 units, Concors said. It allows customers to see an estimated 10-minute window of when their food will be cook anterior to placing the order .
“ They can make the decisiveness on whether they want to pick it up or have it delivered, ” Concors said. “ They can see all that information before they even place their arrange .
The promise time is determined by an algorithm, developed in firm, that includes the book of orders in the restaurant, how many delivery drivers are in the location versus on the road, and when drivers are expected back in the restaurant, Concors said .
“ It ’ s challenging from a data-passing position, ” Concors said. “ We ’ re getting the datum from the store on what ’ s the promise meter for pitch and carryout. ”
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Customer reaction therefore far has been “ overwhelmingly positive, ” Concors said. “ I personally read through the comments that come through every sidereal day in our customer-service channels, and people truly appreciate knowing that data up front. ”
Concors likened it to buying a plane ticket. “ Would you ever buy a plane ticket if you didn ’ deoxythymidine monophosphate know when it took off and landed until after you bought it ? ” he asked. “ No one would ever do that. Why should pizza be any different ? ”
While customers can leave the on-line ordering process if the expect is besides long, Concors said some make the alternative decision to pick up the pizza at the restaurant if the wait time is shorter. “ There are a lot of what I call ‘ use cases ’ of people in this busy worldly concern, ” he said. “ They are making the decision that is best for them on their own terms. ”
Pizza Hut has been monitoring the customer feel with the promise time. “ We look at the data every good morning and expression at whether the order was besides early or besides late, ” Concors said. “ In the rare instances where that happens, we reach out to the consumers and try to make it correct with them. ”
He said Pizza Hut is working on other digital initiatives like promise time to make ordering easier in the competitive pizza segment, which includes digital power station Domino ’ s Pizza .
“ You ’ ll see us introduce more and more things like this, ” Concors said, adding that Pizza Hut was intent on creating a “ Really, belly laugh, that was easy ” experience.
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pizza Hut rear, Louisville, Ky.-based Yum ! Brands Inc., said Thursday that Pizza Hut same-store sales rose 5 percentage in the first quarter ended March 19. Digital orders as a percentage increased 3 percentage in the quarter, CFO David Russell said in a call with analysts, and immediately represent 46 percentage of all orders. But on the Super Bowl, 50 percentage of orders came via digital channels .
Pizza Hut has more than 15,600 restaurants in more than 97 countries .
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