Pizza Hut Expands Beer Delivery, Plans To Be In 1,000 Restaurants By Summer

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Love and marriage. knight and carriage. Pizza and beer. Some things are just meant to go in concert .
so, it may come as no surprise that Pizza Hut likes what it sees from its beer rescue test enough to aggressively expand the service into modern markets this year.

The company announced today that it will add beer delivery to closely 300 restaurants across Florida, Iowa, Nebraska, North Carolina and Ohio, arsenic well as extra locations across initial test markets, California and Arizona. Further, Pizza Hut aims to have beer manner of speaking in position at 1,000 restaurants across new markets by this summer .
current beers available for the service include Blue Moon, Bud Light, Budweiser, Busch Light, Coors Light, Corona Extra, Kilt Lifter, Michelob Ultra, Miller Lite, Miller High Life, Shock Top and Stella Artois. Price luff varies on handiness and market, but generally range from $ 3 to $ 5 for a two-pack and $ 6 to $ 12 for a 6-pack .

The foremost phase of the latest expansion will be in identify by mid-january, well ahead of the February 3 Super Bowl LIII game in Atlanta. The timing is no accident – Pizza Hut took over as the official pizza patronize of the NFL in February 2018 after Papa John ’ s seven-year reign .
not to mention, Super Bowl Sunday is a boon for both the pizza and the beer businesses : 67 % more pizza is consumed on that day versus typical business days, while closely 50 million cases of beer are sold nationally during the two-week menstruation anterior to the Super Bowl. A report cited by Pizza Hut shows that 86 % of Americans design to serve both pizza and beer at their Super Bowl party this class. Many of those consumers will now be able to kill two birds with one stone, courtesy of Pizza Hut .
“ We ’ ve been celebrating football fans all season hanker, so it merely makes sense for us to bring more customers the beloved jazz band of pizza and beer ahead of the Super Bowl, ” head post officer Marianne Radley said in a news release .

however, this expansion is about much more than football. Pizza Hut initially launched the beer delivery navigate in Arizona in December 2017 – two months anterior to its NFL sponsorship consider – and expanded to parts of California five months subsequently.

Radley wouldn ’ t disclose whether or not the test yielded traffic or sales lifts. But soon after the pilot ’ s launch, the company said customers were coming spinal column more much and sales opportunities were growing week by workweek. additionally, more than 60 % of customers who ordered the service in the initial 100 restaurants were new .
In an intensely competitive environment, most brands would love to generate such a high count of modern customers. But Radley said Pizza Hut is more focused on leveraging the service as a differentiator .
“ It ’ randomness more about providing our customers with a best-in-class delivery experience that no other national pizza manner of speaking chain can provide. It makes their lives easier, is a jazz band our customers enjoy and we ’ ra going to continue to give more markets access to it, ” she said. “ We ’ rhenium excited for the 2019 expansion because it means more customers are receiving the modern pizza experience we ’ ra striving to create. ”


Pizza Hut has even called the rollout a “ brand priority, ” which Radley said is just due to demand .
“ There ’ s a wish for beer delivery with pizza, ” she said .
Pizza Hut is well positioned to add this service. More than 1,700 locations already have a liquor license ( about 30 % of the U.S. system ), which allows the company to eliminate add fees that would be charged by a third-party seller providing the alcohol .
“ We have a solid number of stores that already have liquor licenses so we ’ rhenium excited about the opportunity that those introduce, ” Radley said.

Read more: Who Invented Pizza?

No doubt those franchisees are excited about the opportunity a well. Adding alcohol sales is like striking fluent gold, with bottled beer margins averaging approximately 75 %. For context, 20 % profit allowance is high for pizza .
indeed, Carl Vannostrand, president of the united states and COO of Pizza Hut franchisee CFL Pizza called the launch a “ great upgrade ” in the exhaust, while Pizza Hut COO Nicolas Burquier went so far as to call it a game record changer .